A pharmaceutical company commissioned me to make a two sided "model" to show their executives and drug developers what they had achieved in visual form. The drug was used to prevent migraines and they interviewed a woman on the drug and asked what was life like BEFORE (the answer was "like the end of the world") and what was life like AFTER being on this medication. The answer was "like a breath of fresh air". The branding team sent me a bombed out Irish village for the "before", I asked if I could have more design freedom for the "after". I chose an intact version of the "before" side complete with a farmers market, a bistro and a balcony with curtains blowing in the breeze. Since they loved it, they trusted me full design freedom. They filmed my process every day for two and half months and sent me clips of the edited versions.